The Interview has brought in more than $15m in digital sales in the first four days of its hastily-planned online release, Sony Pictures said on Sunday — making it the studio’s most successful online film ever.
Along with the $2.8m that Box Office Mojo estimates the film has made in the limited number of cinemas that began showing it on Christmas Day, the online revenues means the studio is slightly closer to recouping some of the $44m it spent to make the movie.
However, the sum is far lower than the box-office receipts probably would have been if the film had opened widely in major theatre chains as Sony originally intended.
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