Apple is readying its long-awaited assault on the living room, with plans to launch a new online television service later this year.
After striking a deal with HBO to bring its on-demand app to Apple TV next month and cutting the price of its set-top box from $99 to $69, Apple is now in advanced talks with US broadcasters including Fox and ABC to launch a subscription streaming service, according to people close to the negotiations.
Talk of an “over the top” Apple TV service — which avoids traditional cable or satellite distribution in favour of streaming live video over the internet for viewing via iPhone, iPad or TV box — has lingered for years, fuelling speculation that the iPhone maker might release its own TV set.
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