Apple has paved the way for iPhone users to block online advertising shown in its Safari web browser, in an attempt to improve privacy that could prevent web publishers from reaching some of their most valuable customers.
Changes planned for iOS 9, the iPhone and iPad operating system that will be pushed out later this year, include “Content Blocking Safari Extensions”, according to documents shared with app makers this week at Apple’s Worldwide Developers Conference.
“Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups and other content,” Apple says in documentation for developers.
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