We are all marketers nowadays. Thanks to the expansion of social networks, anyone with a smartphone can inform people anywhere on the planet of their hopes, their dreams, their plans and their schemes — 24/7.
Nevertheless, there are times in this wired world of ours when it pays to play hard to get — to be antisocial, to avoid the national conversation and eschew self-promotion, to lock the door, shut off the computer and turn away from it all.
By way of evidence, I would point to the front pages of the leading US newspapers this week. They have been devoting an incredible amount of space to a little old lady from the deep south who has spent the past half-century or so keeping just about as quiet as one possibly could under her unusual set of circumstances.