Fashion has to fit into a world,” explains Jonathan Anderson, creative director of the luxury house Loewe, of his first furniture collection. Featuring antique chairs by Baillie Scott and a wardrobe vivified with leather marquetry, the 15-piece range was unveiled last month at Salone del Mobile, Milan’s annual furniture fair. “It’s like Instagram; you articulate your character through your association with different things that make you who you are,” he continues. “Brands have to do that too, more and more. It’s about trying to re-contextualise and find newness.”
“时装必须融入现实世界。”奢侈品牌罗意威(Loewe)的创意总监乔纳森•安德森(Jonathan Anderson)在介绍他的首个家具系列时这么解释道。该系列中最具代表性的是由贝利•斯科特(Baillie Scott)设计的古董椅和一架镶嵌有生动皮革图案的衣柜；这个由十五件家具组成的系列在每年一度的米兰国际家具展 (Salone del Mobile international furniture fair)上首次亮相。安德森继续说：“这就像Instagram一样，你通过自己与不同事物间的联系来展现你的性格，正是这些东西使你成为了你自己。品牌同样需要这么做，而且还将做得越来越多。关键点在于尝试重新融入恰当的语境，以及发现新东西。”