France and Japan are the most popular global destinations for affluent Chinese millennials who value cultural sophistication and high-end shopping, according to a report on luxury travel.
Chinese tourists spent more than $215bn on foreign travel in 2015 — 53 per cent more than the previous year — becoming the world’s largest outbound tourist group, according to the International Tourism Organization.
According to the report on affluent Chinese travellers born after 1980, the Hurun Report, which publishes the annual Hurun China Rich List, found that foodies ranked Japan highest, while France was viewed as a “shopping paradise”. Australia was the third most popular foreign destination.
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