When Toyota launched a quirky Twitter campaign depicting the car parts of its new Prius hybrid using anime girls earlier this year, the digital advertising impact was instant. The oddity and boldness attracted young Japanese users of social media that had not been effectively targeted by Toyota’s traditional, celebrity-heavy TV commercials. As with almost all of Toyota’s ads, the campaign’s creator was Dentsu.
丰田(Toyota)今年早些时候在Twitter上发布一个古怪的广告——用动漫少女描绘其新款普锐斯(Prius)混合动力车的部件，该数字广告的影响立竿见影。这种怪异和大胆吸引了日本年轻的社交媒体用户，而他们正是丰田传统上依赖名人效应的电视广告从未有效触及过的群体。和丰田几乎所有广告一样，这则广告的设计公司是电通(Dentsu)。
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