The house of Chanel is synonymous with its founder. Gabrielle “Coco” Chanel remains at the heart of the creative vision of the design house she opened over 100 years ago. Karl Lagerfeld, Chanel’s creative director since 1983, has always deferred to her influence, and her mythology has provided a rich stream of product launches.
Chanel will exploit this heritage further in a new collection of Chanel Gabrielle handbags and a fragrance that it will unveil in 2017. Coco’s character has also provided the basis for a series of four short films that will be released throughout the year around the themes of rebellion, freedom, passion and allure.
Gabrielle Chanel the fragrance, the house’s first new women’s scent to launch in 15 years, will hit the market later this year and will be priced 20 per cent higher than its existing perfume ranges.