“I think it’s a new Dior,” says Pietro Beccari, the affable Italian who was appointed as the brand’s chief executive in November last year. One of Bernard Arnault’s most trusted lieutenants, Beccari, 50, is an LVMH high flyer. Before his move to Dior, he was responsible for Fendi’s rebirth as a kinetic, millennial-connected brand with a constant supply of consumer-pleasing novelty products. He replaced Sidney Toledano, Dior’s chief executive of 20 years, who increased its revenues tenfold.
“我觉得这是新迪奥，”去年11月被任命为迪奥新CEO的意大利人皮埃特罗•贝卡利(Pietro Beccari)说。这位50岁的谦谦君子是集团董事长贝尔纳•阿尔诺(Bernard Arnault)最为信赖的得力干将，他在路威酩轩(LVMH)早已“战功赫赫”。执掌迪奥前，他是路威酩轩旗下另一名牌芬迪(Fendi)重现辉煌的大功臣：他通过不断推出深受消费者青睐的时尚潮品，让芬迪成了生机勃勃、与时俱进的时尚品牌。他取代前任CEO西德尼•托莱达诺(Sidney Toledano)，后者曾担任迪奥CEO长达20年之久，任内成功使迪奥的销售额增长了十倍之多。