Artfully lit offices, fruit-infused water and Instagram-perfect wall murals have helped turn co-working space provider WeWork into a $20bn company before it has even turned a profit. The next step may be a stock market listing. But the cost of WeWork’s ambition is high. If expansion continues at the current aggressive pace, net losses will persist.
富有艺术气息的照明、水果冷泡水、适合拍照放到Instagram上的壁画，这些帮助共享办公空间供应商WeWork在还没有实现盈利时估值就达到了200亿美元。下一步可能就是上市。但WeWork也要为它的野心付出高昂成本。如果继续按照当前的迅猛势头扩张下去，它将长久难以摆脱净亏损的局面。
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