Taobao, China’s largest online marketplace, is offering consumers the chance to buy not just a tube of toothpaste, but the entire company behind it.
Tianqi, the well-known toothpaste brand, and Guangxi Aoqili, its manufacturer, went on sale yesterday for a starting price of Rmb163m ($23.6m), becoming one of the first household-name brands to be auctioned on the site.
The auction, which closes today, also included industrial real estate, production equipment for making toothpaste and 57 trademarks related to Tianqi, according to a notice posted on the auction website.
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