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Gildo Zegna: responding to the challenges of evolving masculinity

In the foothills of the Italian Alps, where rhododendrons bloom in May, a steam funnel towers over the landscape with the words Lanificio Zegna emblazoned on it.

The funnel marks the location of both the wool mill and the home of the fourth generation of the Zegna family textile business, which owns the world’s largest luxury menswear brand, Ermenegildo Zegna.

For Gildo Zegna, chief executive of Ermenegildo Zegna, family ties provide stability in trying times. “It gives you strength coming back to the family in a moment of great disruption,” says Mr Zegna, 64. He will meet 30 other members of the dynasty at the family villa for Christmas as they do every year, a gathering that is both a celebration and an annual shareholder meeting.

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