A Berlin-based agency owned by advertising giant Omnicom is investigating whether an act of deliberate sabotage led to the publication of a racist advert for a new Volkswagen Golf model.
The world’s largest carmaker apologised on Wednesday after the publication of a short Instagram video to promote the Golf 8 that featured an oversized white hand pushing round a smaller dark-skinned figure.
VW executives said they were “horrified” by the “racist advertising video” while Voltage, the agency that created it, said they had begun an internal investigation.
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