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Chinese consumers move towards forefront of economic recovery

Households seen to be ready for more sustained rush to spend after months of caution

For Cai Yuanhao, a Beijing-based courier, the world’s busiest shopping event is a slog. This year, despite the pandemic, it was busier than ever.

“There were too many packages to fit in my cart,” he said, pointing to the three-wheeled vehicle he uses to zip between Beijing neighbourhoods. From early November, Mr Cai worked from 6am to 9pm, delivering hundreds of items daily in the build-up to “Singles’ Day” on November 11.

The event, which originated as a way for single Chinese to console themselves through shopping, has become an annual splurge that reflects the country’s rising wealth and its rapid shift to online spending.

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