A Chinese court has awarded New Balance Rmb25m in damages in a case brought by the US sportswear brand against two local companies for copying its slanting “N” logo.
The compensation accorded by the Shanghai Huangpu District Court last month is among the largest ever awarded to a foreign brand in a trademark battle against Chinese copycats.
The legal victory for New Balance comes as Beijing seeks to repair its strained relationship with Washington following the inauguration last month of US president Joe Biden. Intellectual property theft has been a major issue in trade tensions between the two countries.
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