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WarnerMedia adds 3mn HBO subscribers as streaming wars heat up

Viewer pick-up follows bruising quarter for rival Netflix, which shed customers for the first time in a decade

WarnerMedia signed up 3mn subscribers to its HBO and HBO Max streaming service in the first quarter of the year, in contrast to Netflix’s bruising quarter as the two companies fight to attract new viewers.

At the end of March, WarnerMedia had 76.8mn HBO Max and HBO subscribers worldwide. The company added 1.8mn subscribers in the US, where Netflix’s growth has ground to a halt.

WarnerMedia has added 4.4mn subscribers in the US in the past year, reaching 48.6mn subscribers. By comparison Netflix has about 74.6mn subscribers in the US and Canada.

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