瑞士信贷

Credit Suisse ‘merch’ and the rush to buy history
当瑞信的纪念品比股票更值钱

From hats to pendants, branded products from troubled institutions have a curious appeal
印有瑞信标识的帽子、吊坠等物品出现在拍卖网站上,穿戴者可以借此向人表明,他们既了解金融灾难的历史,又有黑色幽默感。

As shares of Credit Suisse hover under $1, the price of its memorabilia is on the rise. When the storied Swiss bank ceased to exist practically overnight, rescued in a $3.25bn deal by rival UBS, baseball caps, ski hats and other items bearing its logos were posted on auction sites and racked up bids, as collectors tried to grab pieces of fashion, and financial, history.

瑞信(Credit Suisse)股价在不到1美元的低位徘徊之际,其纪念品的价格正在上涨。在这家充满典故的瑞士银行在一笔32.5亿美元的交易中获得竞争对手瑞银(UBS)救助、从而在一夜间近乎不复存在后,印有其标识的棒球帽、滑雪帽和其他物品出现在拍卖网站上,引发竞价,收藏家们竞相买下具有时尚——以及金融——历史底蕴的物品。

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