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Autohome looks for new mileage in used cars
汽车之家让二手车跑出新里程

The company is preparing to offer used car dealer memberships, and hopes they will ultimately match the current 30% of its revenue that comes from new car dealer memberships
公司准备推出二手车经销商会员服务,希望它在创收能力上,最终达到新车经销商会员服务的水平,后者目前占总收入的30%

In a recently developed market like China where everything is new, car services veteran Autohome Inc. (ATHM.US; 2518.HK) is playing the contrarian with a big new bet on used car trading. Such a bet may have once raised eyebrows, in a land where new homes, new cars and new gadgets were in strong demand for years from a growing middle class happy to spend its newfound wealth on the latest and greatest items.

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