For an airline with the marketing slogan “Move Beyond”, Cathay Pacific is struggling to put its many troubles behind it. The Hong Kong flag carrier hoped 2024 would mark its return to full capacity and an upward trajectory in its fortunes after years of pandemic-related disruptions.
In terms of profitability benchmarks, the airline is on track — Cathay expects its full-year results due to be announced in March will show it breaking a three-year streak of annual losses.
But more broadly, the carrier is beset with a long list of problems — an acute shortage of pilots, low cabin crew morale, a lacklustre share price and passenger complaints over flight cancellations.
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