Apple lost its lead in the global smartphone market at the start of 2024, with iPhone sales falling 10 per cent as lower-cost Chinese rivals such as Xiaomi experienced rapid growth.
Samsung regained its position as the world’s largest smartphone maker by volumes in the first quarter this year, according to market researcher International Data Corporation, just three months after Apple claimed the top spot for the first time.
IDC estimated that global iPhone shipments declined 10 per cent to 50.1mn in the first three months of 2024 compared with the same period in 2023, giving it a 21 per cent market share.
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