Google is making changes to its search engine in an effort to tackle deepfake pornography, as the tech industry grapples with the far-reaching social impacts of generative artificial intelligence.
Advances in generative AI mean that fake images have become more realistic and easier to create, prompting experts to warn that the use of people, without their knowledge or consent, in pornographic imagery has become more widespread.
Measures introduced by the tech giant on Wednesday include changes that would make it easier for victims of deepfake porn to have videos and images of themselves taken down from the internet.
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