LVMH, Samsung, and Coca-Cola have secured the sponsored placement of their products in previously ad-free parts of the Olympics, marking an unprecedented commercialisation by the Paris Games’ organisers.
巴黎奥运会上,路威酩轩(LVMH)、三星(Samsung)和可口可乐(Coca-Cola)在以往无广告的环节中争取到了赞助的产品植入,凸显出巴黎奥运会主办方史无前例的商业化努力。
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