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Weilong defies downbeat consumer market with its cheap spicy snacks

China’s leading maker of snacks typically costing less than $1 reported its revenue jumped 26% in the first half of the year, while its profit rose 39%.

By Doug Young

There’s nothing like a spicy snack to make you forget about your worries in economically uncertain times.

That’s the major message coming from leading spicy snack maker Weilong Delicious Global Holdings Ltd. (9985.HK), whose latest upbeat results bucked a much gloomier sound coming from most of China’s various consumer sectors. While most of its peers were reporting contracting revenue and profits, Weilong reported a 26% rise in its first-half revenue, while its profit rose by an even bigger 39%.

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