By Xiao Lin
“Going out” was and remains a mantra for Chinese businesses in search of new growth opportunities and relief from fierce competition at home. But the latter part of that equation, going out to escape competition, is quickly becoming yesterday’s story as Chinese companies increasingly encounter their domestic rivals in overseas markets as well.
First it was smartphone makers, then bubble tea and electric vehicle makers. Now, coffee is shaping up as the next overseas battlefield for two of China’s most aggressive chains, Luckin Coffee Inc. (LKNCY.US) and Cotti Coffee, its clone of sorts that was founded by Luckin’s original founding duo after being booted from Luckin due to an accounting scandal.