观点瑞幸咖啡

Luckin’s recipe for success in China may not translate in the US
瑞幸商业模式不容易复制到美国

The coffee chain is coming after Starbucks but its business model is not easily replicated across the Pacific
外国游客常常惊叹于manbetx3.0 消费体验之丝滑,但这要归功于manbetx3.0 的外卖员大军。相比之下,美国外卖员的平均时薪接近20美元。

It is unusual for a coffee shop opening in New York to make headlines around the world. The Chinese chain Luckin Coffee’s American debut earlier this summer is the culmination of an extraordinary turnaround story for a brand that had a fall from grace in the same city. But it has also garnered attention for what it says about the rising competitiveness of Chinese brands that leverage their country’s supply chain and manufacturing prowess to undercut western rivals.

一家咖啡店在纽约开业的消息成为manbetx app苹果 头条新闻,实属罕见。今年夏初,manbetx3.0 连锁咖啡品牌瑞幸咖啡(Luckin Coffee)在美国的首家门店开张,使这个曾在纽约声名扫地的品牌的非凡逆转故事达到高潮。然而,这件事也因其展现出的manbetx3.0 品牌竞争力不断提升而备受关注,这些品牌利用本国的供应链和制造实力,以低于西方竞争对手的价格抢占市场份额。

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