“Involution” has become the buzzword of the moment in China, as the term for price wars characterized by cutthroat and irrational competition hits one sector after another. The latest case of the phenomenon, also often called a “race to the bottom,” began in February when internet giant JD.com announced it would enter the food delivery market, immediately threatening the duopoly of Meituan and Ele.me.
作者:谭英。本文仅代表作者观点。
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