This article only represents the author's own views.
Just when the price war in China’s emerging instant commerce sector looked set to ease, yet another major player looks set to enter the space. That new challenge is coming from East Buy Holding Ltd. (1797.HK), which disclosed the initiative in its latest financial report on Wednesday for the first half of its fiscal year through last November.
The plan would throw East Buy into the thick of an ongoing turf battle between industry giants Alibaba (BABA.US; 9988.HK), JD.com (JD.US; 9618.HK) and Meituan (3690.HK) in the business of delivering goods to customers within as little as an hour of placing orders online.
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