SHANGHAI,CHINA (April 24, 2013) -- Although foreign media companies have an uneasy relationship with China's leadership, many have found an enthusiastic welcome from local readers and viewers.
Tracy Zhang, President of FTChinese.com, was interviewed by Thoughtful China, discussing How to Build a Foreign Media Brand in China.
Thoughtful China is a trade media, which talks about building brands and doing business in Greater China. The audience is normally on marketing, media and advertising, but each episode has a theme and they can be quite diverse within this scope.
Tracy answers questions about the FT's decision to focus on digital media, how content is selected for the Chinese market, the challenges in attracting online advertising revenue and what the West can learn from China's business leaders.
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