Like most things with Elon Musk, it started with a tweet.
“Excited to announce that I’ve hired a new CEO for X/Twitter,” he wrote late on Thursday afternoon, setting off a maelstrom of speculation across media and tech circles about who the billionaire had chosen to steer the social media group.
Rumours centred around Linda Yaccarino, a well-regarded advertising veteran who has spent the past decade at Comcast’s NBCUniversal. A spokesperson on Thursday said Yaccarino was unavailable due to “back-to-back rehearsals” for the group’s annual pitch to advertisers on Monday, the most important event of the year for the business.
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