Secret science of persuasion
神秘的说服科学

Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine.
根据心理学和营销学教授Robert Cialdini的说法，游说是一种令人激动的科学。有些窍门可以起作用，有些则会适得其反。哪些说服的技巧是我们可以学习的？