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Ecommerce: TikTok’s high views are no match for Amazon’s logistics
Lex专栏:TikTok的高浏览量无法与亚马逊的物流竞争

Video app wants to cash in on the boom in online shopping but faces obstacles that the US giant does not
视频应用TikTok想在网上购物的热潮中获利,但在物流上仍无法与亚马逊匹敌。

TikTok’s comment section is filled with viewers asking creators where they bought the shirt/bag/lipstick they are wearing in the video. Parent company ByteDance wants to cash in on that interest. Its ambitions for logistics will never catch up to Amazon.

TikTok的评论区常常满是观众询问博主穿戴的衬衫/包/口红是在哪里购买的。其母公司字节跳动希望利用这种兴趣赚钱。它在物流方面的雄心永远赶不上亚马逊(Amazon)。

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