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How actors are losing their voices to AI

Performers forced to compete with themselves as companies’ use of technology for cloning prompts calls to update copyright law

Greg Marston, a British voice actor with more than 20 years’ experience, recently stumbled across his own voice being used for a demo online.

Marston’s was one of several voices on the website Revoicer, which offers an AI tool that converts text into speech in 40 languages, with different intonations, moods and styles.

Since he had no memory of agreeing to his voice being cloned using AI, he got in touch with the company. Revoicer told him they had purchased his voice from IBM. 

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