India’s richest man Mukesh Ambani is launching a new model of internet-connected mobile phone for $12, in an attempt to disrupt a market for phones used by around a quarter of a billion people.
The introduction of the “Jio Bharat” phone marks Ambani’s cheapest entry into the market for non-smartphone “feature” phones, which are used by some 250mn people in India. It will at first be available on a trial basis, according to Ambani’s data unit Reliance Jio.
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