Chinese online retailer Temu has accused rival Shein of “unlawful exclusionary tactics” as the two ecommerce groups take their fight for the US market to court in Massachusetts.
Temu launched an antitrust suit against Shein in a US federal court last week accusing the fast-fashion company of forcing its Chinese factories to halt manufacturing for Temu in an attempt to maintain market dominance in the US.
“Shein’s escalating attacks leave us no choice but to take legal measures to defend our rights,” Temu said in a statement on Wednesday.
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