Apple is bulking up its expertise in generative AI to adapt it for iPhones and iPads, as the world’s biggest company by market value seeks to take advantage of the technology that has taken the industry by storm this year.
The Cupertino-based tech giant is hiring for dozens of roles across offices in California, Seattle, Paris and Beijing that will work on large language models or LLMs — software that can produce plausible text, images or code in response to simple prompts.
All the jobs were advertised between April and July and indicated that Apple was working on “ambitious long-term research projects that will impact the future of Apple, and our products”.
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