TikTok’s ecommerce ambitions have taken a major hit after Indonesia, one of its largest and most promising markets, banned transactions on social media platforms.
Indonesian trade minister Zulkifli Hasan on Wednesday said the regulations, which apply to all social networks, aim to ensure “fair and just” competition and protect user data as well as offline small and medium-sized vendors in south-east Asia’s biggest economy.
TikTok’s app is not banned, but the barring of sales on social media platforms means the Chinese group can no longer facilitate transactions on its platform.
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