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‘Our secret weapon’: how a university bolstered Phoenix’s rise as US chip capital

Arizona State’s role in building skilled labour force is part of national trend as investors scramble for talent

At the turn of the millennium, Phoenix’s economy was dominated by the tourism and real estate industries that are the natural byproduct of year-round sun.

The region’s largest university reflected that influence. Arizona State had earned a reputation as a “party school” where students paid more attention to their tans and a highly-ranked football team than academics.

The sun-drenched campus in the Phoenix suburb of Tempe has not fully lost its image as a place for outdoor fun. But inside ASU’s modernist buildings, a transformation has taken place.

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