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Toyota advert banned for showing pick-up truck convoy driving through river

UK advertising regulator claims Hilux commercial had ‘no regard for environmental impact’
Toyota argued the advert showed the capabilities of the vehicle, which is aimed at industries with a ‘genuine need for off-road’

A Toyota advert showing a large number of pick-up trucks driving across a river has been banned by the UK’s advertising agency on environmental grounds because it shows the vehicles driving off-road. 

The Advertising Standards Agency ruled that the clip showed “driving regardless of its purpose, across off-road environments and natural ecosystems, which had no regard for the environmental impact of such driving”. 

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