AI-washing has reached consumer tech. Dozens of internet-connected devices are now described as powered by artificial intelligence. But amid the AI grills and mattress toppers, the gadget attracting most attention is a smartphone replacement that looks like a Playmobil toy.
The R1 is an AI “pocket companion” that costs $199 and claims to have sold more than 40,000 units on pre-order in the past week. Creator Rabbit, which has raised $30mn from investors, describes it as a new generation of device compared with the humble phone. It claims its “large action model” has been trained on existing interfaces, like apps, and that the voice-activated device can carry out tasks — booking a train ticket say — on a user’s behalf.
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