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Bill Ready: why social media turned toxic and how we can fix it

Some platforms drive up clicks by maximising outrage. Pinterest’s CEO wants to show that it pays to be nice

Bill Ready is the chief executive of Pinterest, the image-sharing platform known for its creative and quirky user base, whose photos of home decor, food, weddings and more comprise what the company calls the “best ideas . . . for all of life’s moments”.

When Ready took the role in June 2022, he walked into a period of upheaval for tech stocks: an advertising slump, macroeconomic turmoil, and sector job cuts. At the same time, social media companies were battling a wave of criticism from politicians and the public, who felt that they prioritised profit over safety, hooking users with algorithmically curated content curation and online popularity contests — all while harvesting their data.

Today, those fears have only intensified as platforms such as Elon Musk’s X have cut back on their moderation policies and resources, citing the imperative of free speech.

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