Sales of its first high-riding car and customers paying extra for bespoke paint jobs helped Ferrari to generate record profits last year, as it forecast earnings would rise in 2024.
The Italian luxury house posted a 34 per cent increase in net profits to €1.26bn on Thursday in preliminary results, with car sales up 3.3 per cent to 13,663. Revenues climbed 17 per cent to almost €6bn, after the company began deliveries of the Purosangue, its first SUV-style model last year.
More than €460mn of Ferrari’s increased profits came from selling higher-priced cars, better sales in the Americas and China, as well as a rise in personalised features such as coloured brake calipers or bespoke paint jobs.
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