Misleading environmental adverts from carmakers BMW and MG and from London’s transport authority have been banned by the UK’s advertising watchdog, in a pair of landmark rulings.
Car adverts from BMW and MG last year claimed their electric vehicles were “zero-emission”, but the Advertising Standards Authority on Wednesday said the models produced carbon emissions during their manufacture, as well as when recharging using electricity generated from fossil fuels.
Its rulings are precedent-setting, meaning any carmaker selling EVs must qualify that “zero-emission” claims only apply to when the vehicle is being driven.
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