FT商学院

How AI is transforming the business of advertising
人工智能如何改变广告业

The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
快速发展的技术使提供高质量的广告活动变得更容易、更便宜。但创意人员还能做什么呢?

At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message from the chief executive thanking them personally, by name and in their first language, for their hard work.

在年初,广告巨头阳狮公司(Publicis)的大约10万人每个人都收到了一条视频消息,首席执行官亲自以他们的名字和母语感谢他们的辛勤工作。

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