French luxury group LVMH is venturing into the world of Hollywood entertainment as it seeks to market the group’s 75 brands through movies and television.
The venture, called 22 Montaigne Entertainment in homage to the address of the group’s Paris headquarters, will be overseen by Antoine Arnault, eldest son of LVMH’s billionaire founder Bernard Arnault, and by Anish Melwani, the chair of LVMH North America.
The platform will be a collaboration with Superconnector Studios, a US-based consultancy that connects brands to production companies, celebrities and studios in the entertainment business.
您已阅读25%（602字），剩余75%（1784字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。