Lego posted its slowest sales growth since 2017 but outpaced rivals in the worst toy market in more than a decade, as the Danish maker of plastic bricks reaped the rewards of tie-ups with Fortnite and Harry Potter.
The world’s largest toymaker said on Tuesday that annual revenue increased by 2 per cent to DKr65.9bn ($9.7bn), while net profit fell 5 per cent to DKr13.1bn. In its more important second half, revenues rose by 2 per cent to DKr38.5bn and net profit increased by 5 per cent to DKr8bn.
“We are pleased with our performance given that 2023 was the most negative toy market in more than 15 years,” said Niels Christiansen, Lego’s chief executive.
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