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Nvidia goes big and US chip projects stutter

The inside story on the Asia tech trends that matter, from Nikkei Asia and the Financial Times

Hello everyone, this is Akito from Singapore.

About two decades ago, I had a sneak peek at the PlayStation 3 before it was released at the former Sony Computer Entertainment headquarters in Aoyama, Tokyo. One of the standout features of the gaming console was its graphical performance. Although I’m not a gamer, I remember being astonished by how realistic a race car game being played on a large-screen TV looked.

The PlayStation 3 was a strategic product for Sony as the company aimed to increase its presence in the semiconductor industry. This console was equipped with a processor called “Cell’‘ that was jointly developed by the Sony Group, Toshiba and IBM. At that time, Sony aimed to incorporate Cells into a wide range of products, such as flatscreen TVs and home servers. The grand vision was for these chips to be used in all home digital equipment, just as Intel’s chips were (and still are) ubiquitous in personal computers.

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