US confectionery giant Mondelez will be fined millions of euros as early as next month for restricting sales of its products between EU member states, according to three people with direct knowledge of the decision.
Regulators in Brussels will order the US-based group, which owns brands including Oreo, Cadbury and Toblerone, to stop blocking cross-border trading because of the potential harm to consumers at a time of high inflation, the people said. The timing of the announcement and the amount of the fine could change, they added.
The EU originally raised concerns about cross-border trade in Modelez products in 2021 and opened an antitrust investigation.
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