OpenAI has been showcasing Sora, its artificial intelligence video-generation model, to media industry executives in recent weeks to drum up enthusiasm and ease concerns about the potential for the technology to disrupt specific sectors.
The Financial Times wanted to put Sora — and its rivals — to the test.
We asked executives in advertising, animation and real estate to write prompts to generate videos they might use in their work. We then asked them their views on how such technology may transform their jobs in the future.
您已阅读8%（530字），剩余92%（5803字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。