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AI iPhones could liven up Apple sales
人工智能iPhone可能会提振苹果的销售

By shifting its mix of businesses to services, the tech company has kept margins expanding even as sales dip
通过将业务组合转向服务,这家科技公司在销售额下降的情况下仍保持了利润率的增长。

Until now, Apple chief executive Tim Cook has been rather reluctant to talk about artificial intelligence. During company earnings calls he would only proffer vague statements about thoughtful investment. On Thursday, Cook changed tack. Without being asked, he declared that generative AI was a critical opportunity for the company. The implication is obvious: an iPhone with generative AI capabilities is coming. 

直到现在,苹果(Apple)公司首席执行官蒂姆•库克(Tim Cook)一直对谈论人工智能持保留态度。在公司财报电话会议上,他只是含糊其辞地谈及深思熟虑的投资。然而在周四,库克改变了策略。他未经询问地宣布,生成式人工智能对公司来说是一个关键的机遇。这明显暗示着:一款具备生成式人工智能功能的iPhone即将面世。

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