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Apple unveils ‘outrageously powerful chip for AI’ in latest iPads

New hardware signals iPhone maker’s growing focus on running artificial intelligence features on mobile devices

Apple has unveiled new iPads featuring what it called “an outrageously powerful chip for AI”, signalling the Silicon Valley giant’s growing focus on artificial intelligence services.

The company launched the “M4” chip for its latest iPad Pro devices on Tuesday, just months after it introduced the M3 alongside new Macs in October.

AI developers’ insatiable demand for computing power is driving Big Tech companies such as Apple and Nvidia to increase the pace at which they push out more powerful processors capable of handling vast amounts of data.

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